Innovation Mindset
Driving Uptake of Government Services Through Human-Centered Marketing and Communication
Led by: Katie Fiore
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Understand the principles of human-centered communication and their application in the public sector
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Learn effective strategies for increasing awareness and uptake of government services
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Gain insights into creating inclusive, targeted messaging that addresses community needs
Katie Fiore
Director of Strategy for the Communication & Engagement Lab, New Jersey Office of Innovation
Format: Instructor-led
Date & Time: October 30, 2024, 2:00 PM ET
Duration: 60-minutes
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Join Katie Fiore, Director of the Office of Innovation for the State of New Jersey, for a hands-on workshop focused on driving public engagement with government services using human-centered marketing and communication strategies. In this interactive session, participants will learn how to craft messages and outreach efforts that resonate with diverse communities, ensuring that essential government programs reach those who need them most. You’ll explore real-world examples and practical techniques to make public services more accessible and user-friendly.
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This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.