The InnovateUS logo represented by the word 'innovate' in dark blue, lowercase letters, next to the word 'us' in gold lowercase letters, surrounded by parentheses.

Driving Uptake of Government Services Through Human-Centered Marketing and Communication

Innovation Mindset

Driving Uptake of Government Services Through Human-Centered Marketing and Communication

DateOctober 30, 2024, 2:00 PM ET
Duration60-minutes

Join Katie Fiore, Director of the Office of Innovation for the State of New Jersey, for a hands-on workshop focused on driving public engagement with government services using human-centered marketing and communication strategies. In this interactive session, participants will learn how to craft messages and outreach efforts that resonate with diverse communities, ensuring that essential government programs reach those who need them most. You’ll explore real-world examples and practical techniques to make public services more accessible and user-friendly.

Learning Goals

  • Understand the principles of human-centered communication and their application in the public sector

  • Learn effective strategies for increasing awareness and uptake of government services

  • Gain insights into creating inclusive, targeted messaging that addresses community needs

Speakers
Katie Fiore

Katie Fiore

Director of Strategy for the Communication & Engagement Lab, New Jersey Office of Innovation

Read bio