Driving Uptake of Government Services Through Human-Centered Marketing and Communication

Join Katie Fiore, Director of the Office of Innovation for the State of New Jersey, for a hands-on workshop focused on driving public engagement with government services using human-centered marketing and communication strategies. In this interactive session, participants will learn how to craft messages and outreach efforts that resonate with diverse communities, ensuring that essential government programs reach those who need them most. You’ll explore real-world examples and practical techniques to make public services more accessible and user-friendly.