Communicating in a Fragmented Media Landscape: Reaching Audiences Across Platforms and Echo Chambers
A press release, a press conference, the local paper, a public meeting. That used to be the whole job. Now your residents are split across newsletters, podcasts, group chats, and short-form video, sorted by algorithms into audiences that never overlap, and a growing number ask ChatGPT about government services instead of visiting your website. What the AI says about your agency is your communication, whether you wrote it or not. This session covers how to show up across a fractured landscape without fracturing your message: adapting to each platform while sounding like one credible voice, reaching low-trust and ideologically distinct communities, and getting your content found when the searcher is a language model.
Participants will leave with:
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A clearer picture of today's fragmented media landscape and what it means for public sector outreach
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Practical frameworks for adapting messages across platforms while maintaining a consistent, trustworthy voice
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Strategies for reaching audiences in echo chambers and low-trust information environments
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Tools for using audience data and platform analytics to inform — not replace — human communication decisions
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