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Mastering Public Communication in the AI Age Series
Spring 2026Recorded

Amplify: Mastering Public Communication in the AI Age Series

Launch Date

January 2026

8 sessions

About the Series

Amplify: Mastering Public Communication in the AI Age returns for its Spring 2026 season, continuing its mission to help public-sector professionals communicate clearly, credibly, and effectively in a rapidly evolving information landscape. Through expert-led workshops and hands-on coaching, participants build practical skills to craft trustworthy messages, engage diverse audiences, and responsibly use emerging AI tools to strengthen public understanding.

12
MarchThu
2:00 PM ET
Mastering Public Communication in the AI Age SeriesMastering Public Communication in the AI Age Series

Fighting Fire with Fire: Combating Disinformation with AI

Disinformation and declining trust in institutions pose some of the most pressing challenges for government communicatio…
Led byJohn Wihbey & Megan Marrelli
Original languageEnglish
SubtitlesEspañol, Français, Català, Euskara, Dutch, Italiano
05
MarchThu
2:00 PM ET
Mastering Public Communication in the AI Age SeriesMastering Public Communication in the AI Age Series

Managing Media Relationships and Missteps

Building strong relationships with reporters is a long-term investment for government communicators, but even the best-m…
Led byAlan Madison
Moderated byJill Abramson
Original languageEnglish
SubtitlesEspañol, Français, Català, Euskara, Dutch, Italiano
03
MarchTue
2:00 PM ET
Mastering Public Communication in the AI Age SeriesMastering Public Communication in the AI Age Series

Navigating Crisis Communications with Confidence

Crises demand speed, clarity, and composure. This workshop focuses on best practices for communicating under pressure, w…
Led byPeter Mancusi & Mahen Gunaratna
Moderated byJill Abramson
Original languageEnglish
SubtitlesEspañol, Français, Català, Euskara, Dutch, Italiano
26
FebruaryThu
2:00 PM ET
Mastering Public Communication in the AI Age SeriesMastering Public Communication in the AI Age Series

Effective Use of Social Media: Storytelling, Trust, and Institutional Brand

Join John Wihbey, Director of the AI-Media Strategies Lab at Northeastern University, and Pearl Gabel, EVP of Creative a…
Led byJohn Wihbey & Pearl Gabel
Original languageEnglish
SubtitlesEspañol, Français, Català, Euskara, Dutch, Italiano
23
FebruaryMon
2:00 PM ET
Mastering Public Communication in the AI Age SeriesMastering Public Communication in the AI Age Series

Using AI to Understand Public Sentiment

Explore how AI can help public sector teams make sense of large volumes of community feedback by analyzing sentiment acr…
Led byEyal Feder-Levy & Wietse Van Ransbeeck
Moderated byBeth Simone Noveck
Original languageEnglish
SubtitlesEspañol, Français, Català, Euskara, Dutch, Italiano
03
FebruaryTue
2:00 PM ET
Mastering Public Communication in the AI Age SeriesMastering Public Communication in the AI Age Series

Explaining Public Service: Strategies for Clear, Credible Communication

A conversation with Max Stier and Jill Abramson on practical, credible strategies for explaining what government does, h…
Led byJill Abramson & Max Stier
Original languageEnglish
SubtitlesEspañol, Français, Català, Euskara, Dutch, Italiano
27
JanuaryTue
2:00 PM ET
Mastering Public Communication in the AI Age SeriesMastering Public Communication in the AI Age Series

Telling Public Stories with Data

Learn how to use visuals and video to enhance clarity and engagement, while avoiding cliché designs, AI-generated “slop,…
Led byJohn Wihbey & Lee Rainie
Original languageEnglish
SubtitlesEspañol, Français, Català, Euskara, Dutch, Italiano
14
JanuaryWed
2:00 PM ET
Mastering Public Communication in the AI Age SeriesMastering Public Communication in the AI Age Series

Effective Communication for the Public Good

A conversation with former Congressman Brian Baird and moderator Jill Abramson on practical, trust-building communicatio…
Led byJill Abramson & Congressman Brian Baird
Original languageEnglish
SubtitlesEspañol, Français, Català, Euskara, Dutch, Italiano
09
DecemberTue
2:00 PM ET
Mastering Public Communication in the AI Age SeriesMastering Public Communication in the AI Age Series

Thinking Like a Reporter — What Makes News

Understanding how journalists evaluate stories and sources is essential for effective public communication. In this sess…
Original languageEnglish
SubtitlesEspañol, Français, Català, Euskara, Dutch, Italiano
02
DecemberTue
2:00 PM ET
Mastering Public Communication in the AI Age SeriesMastering Public Communication in the AI Age Series

Strategic Storytelling in the Public Sector

Explore how narrative techniques can help public agencies connect with diverse audiences and improve message retention.
Led byJill Abramson & Michael Kimmelman
Original languageEnglish
SubtitlesEspañol, Français, Català, Euskara, Dutch, Italiano
17
NovemberMon
2:00 PM ET
Mastering Public Communication in the AI Age SeriesMastering Public Communication in the AI Age Series

AI-Assisted Writing: Lessons from the Field

Explore how generative AI tools can support message creation—from speeches and public statements to FAQs and internal co…
Led byLuciana Herman & Phil Malone & John Wihbey
Original languageEnglish
SubtitlesEspañol, Français, Català, Euskara, Dutch, Italiano
15
OctoberWed
3:00 PM ET
Mastering Public Communication in the AI Age SeriesMastering Public Communication in the AI Age Series

AI 101 for Communicators — What You Need to Know

An introduction to AI tools, their risks and opportunities, and what every public communicator should understand.
Led byJohn Wihbey
Original languageEnglish
SubtitlesEspañol, Français, Català, Euskara, Dutch, Italiano