Generative AI for Public Sector Communicators: Tools, Ethics, and Best Practices

This workshop introduces public sector communication professionals to a range of generative AI tools, with a focus on their capabilities, limitations, and real-world applications. Participants will explore how these tools can be thoughtfully integrated into public communication workflows while upholding standards of quality, transparency, and ethics. The session will offer practical guidance on choosing the right tools, developing safeguards, and adapting workflows to take advantage of emerging capabilities. Together, we’ll explore two guiding questions: Which AI tools and features are most useful in public communications work, and what skills do professionals need to use them ethically and effectively?