AI for Impact 
Navigating Crisis Communications with Confidence
Navigating Crisis Communications with Confidence
Crises demand speed, clarity, and composure. This workshop focuses on best practices for communicating under pressure, with particular attention to tone, timing, and transparency. Participants will learn how to balance urgency with accuracy, maintain credibility during high-stakes moments, and prepare their organizations to respond with confidence.
Amplify: Mastering Public Communication in th…Coming UpCommunicating in a Fragmented Media Landscape: Reaching Audiences Across Platforms and Echo Chambers
A press release, a press conference, the local paper, a public meeting. That used to be the whole job. Now your residents are split across newsletters, podcasts, group chats, and short-form video, sorted by algorithms into audiences that never overlap, and a g…
Amplify: Mastering Public Communication in th…Coming UpExplaining AI: How Communicators Can Explain What Their Agency Is Doing with AI
Your agency is probably already using AI to process applications, flag fraud, or route services. Most residents don't know. When they find out, they'll have three questions: Who's accountable? Can it be wrong? What happens to my data? The communicators who can…
Amplify: Mastering Public Communication in th…Coming UpCommunicating Across Language and Cultural Barriers: Equity, Access, and Multilingual Outreach
A five-person comms team can now do things in twelve languages that used to require twelve contractors. That's the opportunity. The risk is doing it badly: machine-translated documents with no cultural context, sent into communities where trust was already thi…
Amplify: Mastering Public Communication in th…Fighting Fire with Fire: Combating Disinformation with AI
Disinformation and declining trust in institutions pose some of the most pressing challenges for government communication today. This session brings together experts to explore strategies for countering false narratives, rebuilding credibility, and strengtheni…
Amplify: Mastering Public Communication in th…Managing Media Relationships and Missteps
Building strong relationships with reporters is a long-term investment for government communicators, but even the best-managed relationships can face challenges. This session examines how to cultivate trust with the press, respond constructively when errors oc…
Amplify: Mastering Public Communication in th…Effective Use of Social Media: Storytelling, Trust, and Institutional Brand
Join John Wihbey, Director of the AI-Media Strategies Lab at Northeastern University, and Pearl Gabel, EVP of Creative and Content at Moxie Strategies, former Digital Director for the State of New Jersey and former Director of Video for the City of New York, f…
Amplify: Mastering Public Communication in th…Using AI to Understand Public Sentiment
Explore how AI can help public sector teams make sense of large volumes of community feedback by analyzing sentiment across surveys, comments, social media, and other public input. Learn how to apply these insights responsibly to improve decision-making, stren…
Amplify: Mastering Public Communication in th…Explaining Public Service: Strategies for Clear, Credible Communication
A conversation with Max Stier and Jill Abramson on practical, credible strategies for explaining what government does, how public servants contribute, and why clear communication is essential to building public trust.
Amplify: Mastering Public Communication in th…Telling Public Stories with Data
Learn how to use visuals and video to enhance clarity and engagement, while avoiding cliché designs, AI-generated “slop,” and misinformation traps.
Amplify: Mastering Public Communication in th…Effective Communication for the Public Good
A conversation with former Congressman Brian Baird and moderator Jill Abramson on practical, trust-building communication strategies that help public leaders engage the public, counter misinformation, and strengthen democracy.
Amplify: Mastering Public Communication in th…Thinking Like a Reporter — What Makes News
Understanding how journalists evaluate stories and sources is essential for effective public communication. In this session, participants will gain insight into newsroom logic—what makes a story newsworthy, how reporters assess credibility, and why timin…
Amplify: Mastering Public Communication in th…Strategic Storytelling in the Public Sector
Explore how narrative techniques can help public agencies connect with diverse audiences and improve message retention.
Amplify: Mastering Public Communication in th…AI-Assisted Writing: Lessons from the Field
Explore how generative AI tools can support message creation—from speeches and public statements to FAQs and internal communications. This session will highlight practical ways to collaborate effectively with AI, recognize its limitations, and maintain authent…
Amplify: Mastering Public Communication in th…AI 101 for Communicators — What You Need to Know
An introduction to AI tools, their risks and opportunities, and what every public communicator should understand.