Amplify: Mastering Public Communication in the AI Age

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Amplify: Mastering Public Communication in the AI Age is a live workshop series for professionals who shape public messages at all levels of government. The series supports their core mission to inform, connect, and serve. It also explores how AI tools—when used responsibly and transparently—can strengthen communication, broaden outreach, and counter disinformation. The series is hosted and curated by Jill Abramson and John Wihbey, who will also serve as part of the faculty, alongside Henry Griggs. Together, they will guide participants throughout the series as lead coaches—drawing on their deep expertise in journalism, public messaging, and strategic communication. Workshop recordings will be posted for those who cannot attend synchronously. 

Workshops

Welcome to Amplify — Strategy, Skills, and The Stakes of Public Communication Today
John Wihbey, Director of the AI-Media Strategies Lab (AIMES Lab) & Associate Professor, Northeastern University
Jill Abramson, Distinguished Professor of Practice and Senior Fellow, The Burnes Center for Social Change

October 7, 2025

2:00 PM ET

60 minutes

AI 101 for Communicators — What You Need to Know
John Wihbey, Director of the AI-Media Strategies Lab (AIMES Lab) & Associate Professor, Northeastern University

October 15, 2025

2:00 PM ET

60 minutes

AI-Assisted Writing — Lessons from the Field
Speaker TBC, TBC

TBD

TBD

60 minutes

Ethical Use of AI in Government Messaging
Speaker TBC, TBC

TBD

TBD

60 minutes

Writing for Impact — Turning Policy into Plain Language
Speaker TBC, TBC

TBD

TBD

60 minutes

Strategic Storytelling in the Public Sector
Speaker TBC, TBC

TBD

TBD

60 minutes

Navigating Crisis Communications with Confidence
Speaker TBC, TBC

TBD

TBD

60 minutes

Communicating with Visuals — Infographics, Images, and Video
Speaker TBC, TBC

TBD

TBD

60 minutes

Communicating Across Communities — Language Access, Inclusion, and Equity
Speaker TBC, TBC

TBD

TBD

60 minutes

Thinking like a Reporter — What Makes News
Speaker TBC, TBC

TBD

TBD

60 minutes

Inside the Newsroom — Framing, Timelines, and the Editorial Process
Speaker TBC, TBC

TBD

TBD

60 minutes

Managing Media Relationships and Missteps
Speaker TBC, TBC

TBD

TBD

60 minutes

Social Media and the Influencer Ecosystem
Speaker TBC, TBC

TBD

TBD

60 minutes

Combating Disinformation and Rebuilding Institutional Trust
Speaker TBC, TBC

TBD

TBD

60 minutes

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