AI for Impact 
Explaining Public Service: Strategies for Clear, Credible Communication
Explaining Public Service: Strategies for Clear, Credible Communication
Communicating what government does—and why it matters—is essential to building public trust. In this conversation, Max Stier, President and CEO of the Partnership for Public Service, joins moderator Jill Abramson to discuss practical strategies for discussing the work of public servants in ways that build empathy, understanding and trust. They will explore lessons from federal innovation, public sector leadership, and media storytelling to help participants communicate more effectively about government’s role, responsibilities, and impact.
By the end of this session, participants will be able to:
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Describe key principles for communicating government work accurately and effectively.
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Apply strategies for explaining public service roles and contributions in ways that resonate with diverse audiences.
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Use narrative techniques that increase transparency, foster public understanding, and strengthen trust in government institutions.
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Fighting Fire with Fire: Combating Disinformation with AI
Managing Media Relationships and Missteps
Navigating Crisis Communications with Confidence
Effective Use of Social Media: Storytelling, Trust, and Institutional Brand
Using AI to Understand Public Sentiment
Telling Public Stories with Data
Effective Communication for the Public Good
Thinking Like a Reporter — What Makes News
Strategic Storytelling in the Public Sector