AI for Impact 
Thinking Like a Reporter — What Makes News
Thinking Like a Reporter — What Makes News
Understanding how journalists evaluate stories and sources is essential for effective public communication. In this session, participants will gain insight into newsroom logic—what makes a story newsworthy, how reporters assess credibility, and why timing matters. They will leave better prepared to anticipate journalistic questions, pitch stories effectively, and build relationships with the press based on transparency and trust.
Learning Goals
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Understand how journalists make decisions about newsworthiness, credibility, timing, and sourcing—and what this means for public-sector communication.
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Anticipate and respond to common journalistic questions by applying core newsroom logic to your own messaging and outreach.
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Develop strategies to pitch stories and engage with reporters in ways that foster transparency, trust, and stronger long-term press relationships.
Fighting Fire with Fire: Combating Disinformation with AI
Managing Media Relationships and Missteps
Navigating Crisis Communications with Confidence
Effective Use of Social Media: Storytelling, Trust, and Institutional Brand
Using AI to Understand Public Sentiment
Explaining Public Service: Strategies for Clear, Credible Communication
Telling Public Stories with Data
Effective Communication for the Public Good
Strategic Storytelling in the Public Sector